Sarah Mitchell
Senior Correspondent · Based in Frankfurt, Germany · 12+ years experience
Sarah Mitchell is AFFAEL's Senior Correspondent based in Frankfurt. With over 12 years covering industrial trade fairs across Europe, she specializes in manufacturing technology and the evolving exhibition landscape.
Coverage areas
- Industrial Tech
- Automotive
- Energy
- Manufacturing
- Logistics
Recent bylines by Sarah Mitchell
- CareCredit Sets Strategic Course with 2026 Trade Fair Lineup
U.S.-based CareCredit is gearing up for major 2026 trade fairs to showcase its specialized financial solutions. The company will participate in key events to strengthen its industry presence. · - Will-Burt Company Leads in Mobile Elevation Systems
Will-Burt Company is a prominent leader in mobile elevation products, participating in major trade fairs such as World of Asphalt and IDEX 2027. · - YUMMEX MIDDLE EAST 2026 to Host 1,150 Exhibitors in Dubai
YUMMEX MIDDLE EAST 2026, taking place from September 15-17 at the Dubai World Trade Centre, will feature 1,150 exhibitors showcasing innovations in the sweet, bakery, and snack food sectors. · - RAI International Exhibition Centre: Amsterdam's Premier Trade Show Hub
The RAI International Exhibition Centre in Amsterdam hosts major trade shows, benefiting from excellent transportation links and a thriving local economy. · - Sunbelt Rentals Inc Showcases Expertise Across Global Trade Fairs
Sunbelt Rentals Inc, North America's leading rental company, reinforces its market stance through strategic participation in global trade exhibitions, showcasing its turnkey solutions and advanced te… · - Queen Sirikit National Convention Center: Bangkok's Pillar for Major Trade Shows
The Queen Sirikit National Convention Center in Bangkok hosts major fairs like FI ASIA and VITAFOODS, driving local economy and accessibility. · - Hyginix Innovates Cleaning Solutions at Major U.S. Trade Fairs
Hyginix showcases its innovative FOG Tank at key U.S. trade fairs, enhancing kitchen sanitation solutions. · - Whelen Engineering Company: A Stronghold in Emergency Lighting Solutions
Whelen Engineering Company remains a pivotal force in emergency lighting and sirens, actively participating in major trade fairs to enhance first responder safety. · - GLASSTEC 2026 Set to Showcase Glass Industry Innovations in Duesseldorf
GLASSTEC 2026 will transform Düsseldorf into a vibrant center for the glass industry. With 1,259 exhibitors from October 20-23, it spans diverse sectors. · - TUTTOFOOD 2026 to Showcase Nearly 3,000 Exhibitors at Fiera Milano
TUTTOFOOD 2026, taking place from May 11-14 in Milan, will feature 2,978 exhibitors, offering fresh insights into the agri-food sector. ·