Sarah Mitchell
Senior Correspondent · Based in Frankfurt, Germany · 12+ years experience
Sarah Mitchell is AFFAEL's Senior Correspondent based in Frankfurt. With over 12 years covering industrial trade fairs across Europe, she specializes in manufacturing technology and the evolving exhibition landscape.
Coverage areas
- Industrial Tech
- Automotive
- Energy
- Manufacturing
- Logistics
Recent bylines by Sarah Mitchell
- Garmin International Targets Five Major US Trade Fairs in Multi-Sector Exhibition Strategy
Garmin International operates one of the most diversified exhibition portfolios among technology companies, participating in five major US trade fairs between 2026-2027. The GPS and wearable technolo… · - 2,797 Exhibitors Confirmed for ILTM Cannes 2026
The International Luxury Travel Market returns to Cannes with 2,797 confirmed exhibitors from November 30-December 3, 2026. Major hotel chains, tourism authorities, and luxury service providers will… · - ILTM Arabia 2024 Draws 2,864 Exhibitors to UAE
ILTM Arabia 2024 brings 2,864 exhibitors to the UAE May 6-9, featuring national tourism boards, luxury hotel chains, and specialized travel services. The four-day luxury travel market targets the Mid… · - busybusy Time Tracking Targets Five Major Construction Fairs Through 2027
busybusy Time Tracking by AlignOps has scheduled exhibitions at five major construction trade fairs through 2027, targeting concrete, asphalt, roofing, and metal construction sectors. The mobile-firs… · - PACK EXPO LAS VEGAS 2027 Draws 2,886 Exhibitors to Three-Day September Show
PACK EXPO LAS VEGAS 2027 will host 2,886 exhibitors at Las Vegas Convention Center from September 27-29, featuring major automation suppliers including Keyence, Thermo Fisher Scientific, and GEA Syst… · - 3,044 Exhibitors Set for PROWEIN 2026 in Düsseldorf
PROWEIN 2026 brings 3,044 exhibitors to Düsseldorf Exhibition Centre March 15-17, featuring a dedicated spirits hall and over 300 master classes. The event serves wine professionals, retailers, and h… · - igus® inc. Showcases Five-Decade Engineering Legacy Across Major US Trade Fairs
igus® inc. leverages 50+ years of engineered plastics expertise across five major US trade fairs in 2026-2027. The company targets manufacturing, food processing, and medical device sectors with Ener… · - WEG Transformers USA Expands Exhibition Strategy Across Five Major US Trade Fairs
WEG Transformers USA leverages its parent company's 10-million-unit annual motor production to target five major US trade fairs through 2027. The integrated electrical solutions manufacturer spans pa… · - 3,397 Exhibitors Confirmed for AGRITECHNICA HANNOVER 2027
AGRITECHNICA HANNOVER 2027 opens November 14-20 with 3,397 confirmed exhibitors spanning agricultural machinery, AI, and automation technologies. The world's largest agricultural machinery trade fair… · - AV Technology Shifts Focus to Attendee Experience in 2026
AV technology in 2026 prioritizes attendee experience over information delivery, featuring immersive visual environments and adaptive audio systems. Interactive technologies and data-driven personali… ·