AFFAEL Editorial Team

Our editors

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  Aisha Al-Rashid

  Middle East & Africa Correspondent · Dubai, UAE · 8+ years experience

  Aisha Al-Rashid reports on the explosive growth of exhibitions in the Middle East and Africa. Based in Dubai, she covers GITEX Global, Gulfood, ADIPEC.

  Covers: MENA region fairs, GITEX, Arab Health, Gulfood, Africa expansion

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  Dr. Leila Ahmadi

  Health & MedTech Editor · Düsseldorf, Germany · 11+ years experience

  Dr. Leila Ahmadi is AFFAEL's Health & MedTech Editor. Holding a PhD in Biomedical Engineering, she bridges the gap between clinical innovation and exhibition business.

  Covers: Medical fairs, health tech, pharmaceutical exhibitions, regulatory news

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  Elena Voronova

  Data & Analytics Editor · Berlin, Germany · 10+ years experience

  Elena Voronova is AFFAEL's Data Editor, turning raw exhibition data into actionable intelligence. Her weekly "Fair by Numbers" series is among AFFAEL's most-shared content.

  Covers: Industry statistics, data journalism, fair rankings, market research

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  James Chen

  Asia-Pacific Editor · Shanghai, China · 10+ years experience

  James Chen leads AFFAEL's Asia-Pacific coverage from Shanghai. A former trade analyst, he brings deep insight into China's exhibition ecosystem and APAC's rapidly growing fair circuit.

  Covers: Chinese fairs, APAC market, Canton Fair specialist, import-export trends

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  Kenji Tanaka

  Innovation & Startups Editor · Tokyo, Japan · 7+ years experience

  Kenji Tanaka hunts for the next big thing on the exhibition floor. Covering startup pavilions from CES to SLUSH to Web Summit, he spotlights innovators using trade fairs as their launchpad.

  Covers: Startup pavilions, innovation awards, deeptech at fairs, emerging exhibitors

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  Marco Rossi

  Design & Lifestyle Editor · Milan, Italy · 9+ years experience

  Marco Rossi covers the world of design, fashion, and lifestyle exhibitions from Milan. From Cosmoprof to Salone del Mobile, Marco captures the culture and business of creative industries.

  Covers: Design fairs, fashion/textile, food & beverage, luxury, lifestyle exhibitions

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  Sarah Mitchell

  Senior Correspondent · Frankfurt, Germany · 12+ years experience

  Sarah Mitchell is AFFAEL's Senior Correspondent based in Frankfurt. With over 12 years covering industrial trade fairs across Europe, she specializes in manufacturing technology and the evolving exhibition landscape.

  Covers: Major European fairs, organizer interviews, industry trends

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  Tom Brennan

  Americas Editor · Chicago, USA · 14+ years experience

  Tom Brennan leads AFFAEL's Americas desk from Chicago. A veteran of 15+ years on the US trade show circuit, he covers CES, CONEXPO, and the business of exhibiting.

  Covers: North American trade shows, CES, NAB, CONEXPO, US exhibitor stories