About AFFAEL

Editorial Mission & Coverage Priorities

AFFAEL is dedicated to delivering world-class news, analysis, and intelligence about the global trade fair and exhibition industry. We serve organizers, exhibitors, visitors, and industry professionals with coverage that is:

• Timely — daily updates from 2,400+ active fairs
• Accurate — every article passes through editorial review before publication
• Structured — 122,000+ trade shows and 455,000+ exhibitors indexed across 24 sectors and 142 countries
• Specialist — 8 named editors, each with sector or regional expertise

Coverage priorities: major international trade fairs; B2B industry exhibitions; emerging-market (APAC, MENA, LATAM) event circuits; innovation-driven sectors (MedTech, AI, Robotics, Startups); sponsor-disclosed commercial content clearly labeled as such.

Ethics Policy

AFFAEL editors follow standard journalism ethics: accuracy, attribution, independence, and accountability. Specifically:

• Attribution. Every factual claim is sourced from primary records (organizer press releases, official exhibitor listings, on-site reporting) or a named secondary source. Source URLs are cited via isBasedOn in our structured data whenever applicable.
• Corrections. Errors are corrected promptly and the article's dateModified is updated. Material corrections are noted at the bottom of the article.
• Sponsored content. Sponsored or advertorial content is always labeled with a visible "Sponsored" badge and a sponsor property in structured data.
• AI disclosure. AFFAEL uses AI assistance for research aggregation and initial drafting of routine fair coverage. All content is reviewed, fact-checked, and approved by a named human editor before publication. We do not publish AI-generated opinion or quoted material.
• Conflicts of interest. Editors disclose any financial or personal interest in covered organizations.

Diversity & Inclusion

AFFAEL's editorial team is intentionally global: 8 editors across Germany, China, UAE, Italy, USA, and Japan, bringing diverse national, gender, and cultural perspectives to our coverage. We prioritize sourcing from women-led exhibitor companies, emerging-market organizers, and underrepresented regional events. Editorial leadership reviews coverage quarterly for regional and gender balance.

Our Team

AFFAEL's coverage is produced by 8 specialist editors. Every article carries a named byline linking to the editor's profile page — including their background, areas of expertise, credentials, and external professional profiles (LinkedIn, X, personal sites) when available.

Meet the editorial team →

Our Data

AFFAEL maintains the world's largest structured dataset of international trade fairs: 122,000+ events, 455,000+ exhibitor profiles, venue directories, organizer metadata, and historical edition data. This data is used internally for editorial research and is surfaced in our fair calendar, sector hubs, country directories, and individual fair pages.

Licensing & partnerships →

Contact

Editorial: editorial@affael.com

General: hello@affael.com · +1 (310) 990-0327

AFFAEL · 21615 Marilla St, Chatsworth, CA 91311, USA