Wyboston Lakes Resort Launches Room2Give Charter to Raise £1M for Charity

Initiative raised £35,000 and prevented 73 tonnes of CO₂ emissions in first year at single venue

By Sarah Mitchell · Published Fri, 01 May 2026 11:19:51 GMT · Updated Fri, 01 May 2026 11:19:51 GMT

Wyboston Lakes Resort's Room2Give initiative raised £35,000 and saved 73 tonnes of CO₂ in its first year. The resort now seeks UK hospitality partners to collectively raise £1 million for local charities.

Hospitality Initiative Expands Nationwide

Wyboston Lakes Resort is inviting UK accommodation providers to join their Room2Give initiative through a new charter system, with the collective goal of raising £1 million for local charities nationwide. The scheme, launched at the resort in January 2025, allows guests staying multiple nights to support local charities instead of receiving daily room cleaning services.

First Year Results Show Dual Impact

In its inaugural year, Room2Give raised over £35,000 for Wyboston Lakes Resort's chosen charities while delivering measurable environmental benefits. The initiative prevented more than 73 tonnes of carbon emissions, with each foregone room clean typically generating around 2.635kg of CO₂e.

The carbon savings equate to driving over 380,000 kilometres in a petrol car, producing more than 360,000 plastic bottles, or fully charging a smartphone nearly 9 million times. According to the resort, it would take thousands of trees months to absorb the same amount of CO₂ naturally.

Simple Implementation Model

The Room2Give system operates through colour-coded door hangers that allow guests to select their preferred charity from three local options. When displayed, a donation is made to the Room2Give fund rather than the room being cleaned.

Louisa Watson, Marketing Director & Sustainability Lead at Wyboston Lakes Resort, said: "Room2Give has had a hugely positive impact—not just for our local charities, but for our guests and team too. It's sparked fantastic engagement and interest across the industry, showing how a simple idea can deliver meaningful change."

Free Adoption Package

Participating organisations receive implementation support at no cost, including step-by-step training guides, assistance with local charity selection, customisable guest-facing artwork and signage, and use of the Room2Give logo and branding. The initiative targets hotels, venues, serviced apartments and retreats across the UK.

Watson added: "We believe the hospitality and conference sector has a real opportunity to share ideas and collaborate more actively on ESG initiatives. Room2Give is designed to be open, inclusive and replicable."

Andrew Perolls, CEO of Greengage Solutions, commented: "Wyboston Lakes Resort's Room2Give initiative is a fantastic example of how simple, thoughtful actions can deliver meaningful environmental and social impact. By engaging guests directly, they are turning everyday choices into tangible support for local communities."

Based on reporting by Event Industry News. Read the original article.