Historic Venue Expands Operations
London's Grade II-listed Troxy venue has completed a £1.5 million transformation project, increasing capacity from 3,100 to 3,600. The East End venue has reopened previously disused basement areas for the first time in decades as part of the upgrade.
Restoration of Original 1930s Spaces
The basement areas, originally part of Troxy's 1933 cinema footprint, now play a central role in improving audience flow and comfort. The restoration work maintains the venue's Art Deco heritage while incorporating modern audience-focused design elements.
Front-of-house facilities have received significant enhancements, with toilet provision more than doubling through new cubicles and urinals. Digital cloakrooms have been introduced to reduce queue times and improve the overall guest journey from arrival to departure.
Safety and Capacity Improvements
Two large fire exits have been reinstated within the main space, restoring original routes while enabling the venue's increased capacity. The project forms part of a long-term investment strategy supporting Troxy's diverse programming of live music, club nights, corporate events and cultural activities.
The transformation has been funded partly through Troxy's restoration ticket levy, with every event contributing directly to ongoing venue development.
Industry Impact and Future Plans
"This has been a major undertaking and we're proud to have reached this point. Every decision has been focused on improving the fan experience and making nights run more smoothly, while unlocking parts of the building that are vital to our future," said Tom Sutton-Roberts, Managing Director at Troxy.
Simon Eaton, Head of Live at Troxy, emphasized the commercial benefits:
"This increased capacity helps promoters who are currently selling out quickly to earn incremental revenue, which is vital to the industry which is trying to keep ticket prices accessible for fans."
Historic Features Return
The project includes the restoration of one of Troxy's original 1930s features: a hidden organ lift that will allow the console of its iconic Wurlitzer to rise from beneath the stage for special performances, connecting to the building's past as a grand cinema.
Since reopening as a live events venue in 2006, Troxy has established itself as one of London's most versatile spaces, hosting concerts, awards ceremonies, film screenings and corporate events.
Based on reporting by Event Industry News. Read the original article.