Strategic Team Expansion
Storylink Creative, an experiential design and brand storytelling agency, announced the addition of five new team members in Q1 2026 across human resources, engineering, project management, warehouse operations, and fabrication departments. The hires represent the company's continued growth and commitment to building diverse skill sets to serve clients ranging from startups to Fortune 500 companies.
"Growth isn't just about the work we do. It's about the people who make it possible," said Matt Williams, CEO of Storylink Creative. "Each of these individuals brings a unique perspective that strengthens our ability to deliver smart, strategic, and impactful solutions for our clients."
New Team Members
Melissa Ernst joins as Human Resources Manager, bringing more than 15 years of experience in talent management, program management, and strategic operations. She will lead HR initiatives that support employee development and organizational growth.
Roger LaBrant steps into the role of CAD Detailer and Production Build Engineer, contributing 30 years of expertise in CAD drafting and CNC programming. His technical background enhances Storylink's engineering precision and production capabilities.
Expanding the company's fabrication and installation capabilities, Marcos Hernandez joins as Builder and Set-Up Technician, leveraging his background as a chef and kitchen lead to bring efficiency, organization, and attention to detail to exhibit construction. Joshua Reyes, Builder, contributes a strong foundation in exhibit installation and dismantle, along with leadership experience from the restaurant industry.
Rounding out the group, Abby Kivell joins as Project Management Coordinator, bringing five years of experience in marketing and events. She supports the project management team by ensuring all initiatives remain organized, on schedule, and aligned with client expectations.
Strategic Investment
"Our clients rely on us to bring their brands to life in meaningful ways," said Storylink President Candy Kirchner. "By continuing to invest in talented, driven individuals, we're ensuring we can meet that expectation today and well into the future."
The hires represent a strategic investment in Storylink Creative's future, enhancing collaboration across departments and reinforcing the company's ability to scale while maintaining quality and service standards. With 20 years of experience, the company specializes in trade show booths, corporate events, retail interiors, pop-up activations, and road shows.
Based on reporting by Exhibitor Magazine. Read the original article.