The renowned American footwear brand, Skechers, is ramping up its presence in the global business-to-business sector through strategic participation in multiple high-profile trade fairs. With its Skechers Direct corporate shoe program, a unique offering for companies with over 200 employees, the company aims to solidify its position in the apparel and footwear industry.
As a pivotal component of its B2B initiatives, the program provides cost-effective solutions for corporate clients. The all-inclusive package features year-round preferred pricing on Skechers Work styles and a $5,000 slip-and-fall warranty, alongside quarterly friends and family discount events. Such offerings highlight Skechers' commitment to balance safety, style, and savings.
Trade Fairs & Exhibitions
Skechers participates in the following major trade fairs:
- PACK EXPO LAS VEGAS 2027 (United States, 2027)
- PROMAT '2027 (United States, 2027)
- G2E - GLOBAL GAMING EXPO 2026 (United States, 2026)
- WESTERN FOODSERVICE & HOSPITALITY EXPO 2026 (United States, 2026)
- HOTEL & HOSPITALITY SHOW 2026 (South Africa, 2026)
By attending these variegated trade fairs, Skechers not only seeks to expand its reach but also to engage directly with industry specialists and potential corporate clients. This meticulous approach enhances their ability to tailor their offerings to the specific needs of different markets. Featured events such as PACK EXPO LAS VEGAS 2027 and PROMAT '2027 indicate the brand's focus on logistics and material handling sectors, aligning with its robust corporate supply strategy.
Recently, Skechers has worked aggressively to broaden its geographical footprint, evidenced by its participation in South Africa's HOTEL & HOSPITALITY SHOW 2026. This expansion into the African continent signals the company’s intent to cater to a rapidly industrializing region.
Historically known as a consumer-centric brand, Skechers' transition into a formidable B2B player stems from a need to diversify and future-proof its operations. This shift is bolstered by innovative offers such as their corporate discount packages, which add significant value to their traditional retail offerings. The tailored approach to exhibitions highlights the strategic evolution of Skechers from its historical retail roots to a comprehensive partner in business solutions.