SHOT SHOW 2027 Confirms 3,709 Exhibitors for January Vegas Event

Las Vegas, United States — SHOT SHOW 2027 will host 3,709 exhibitors at The Venetian Resort and Hotel from January 20-23, 2026, positioning the event as North America's largest gathering for shooting, hunting, and outdoor leisure equipment professionals.

The four-day trade exhibition will showcase firearms, hunting and shooting gear, knives, rifles, ammunition, crossbows, fishing equipment, outdoor clothing, survival kits, and tactical accessories across multiple sectors including hunting, fishing, sports, and tourism-travel industries.

Major Industrial Players Confirm Participation

The exhibitor roster includes significant cross-sector participation beyond traditional outdoor equipment manufacturers. Industrial technology leaders Keyence Corporation of America and ZEISS Industrial Quality Solutions will demonstrate inspection and measuring equipment applications for firearms manufacturing and quality control processes.

Healthcare and safety equipment provider Stryker will showcase tactical medical solutions alongside North American Rescue, LLC., reflecting the show's expansion into professional and tactical equipment segments. 3M returns with adhesives, gaskets, and protective materials targeting both consumer and professional outdoor applications.

Technology Integration Highlights

Garmin International will present GPS navigation and fitness technology designed for outdoor sports and hunting applications. The company's participation underscores growing integration between traditional outdoor equipment and digital health and vehicle technology platforms.

Manufacturing technology will be represented by Kennametal with cutting tools and precision equipment, while Epilog Corporation brings laser engraving solutions for custom outdoor gear and firearm accessories.

Defense and Tactical Sector Focus

L3Harris will demonstrate advanced communication and surveillance systems for law enforcement and military applications. Geneva Capital LLC provides financial services and leasing options for equipment purchases, addressing the capital-intensive nature of professional tactical and hunting equipment acquisitions.

What Attendees Can Expect

The 2026 show spans hunting and fishing equipment, sporting goods, and professional tactical gear across multiple pavilions at The Venetian Resort. Product categories include personal protective equipment, survival and first aid systems, men's and women's outdoor clothing, and specialized accessories for shooting sports.

The event serves retailers, distributors, law enforcement procurement officers, and outdoor recreation businesses seeking new product lines and supplier relationships for the 2026-2027 seasons.