Major Multi-Booth Installation at Moscone Center

Pure Exhibits, a Las Vegas-based trade show booth rental company, has completed a seven-booth installation program at RSA Conference 2026 at the Moscone Center in San Francisco. The program represents the company's largest concurrent build at a single cybersecurity event, featuring three distinct exhibit formats across booth footprints ranging from 20x30 to 30x30.

The seven installations included overhead-branded island structures, closed-environment command center builds designed for high-security product demonstrations, and open-architecture inline exhibits optimized for high foot traffic. Each booth was fabricated at Pure Exhibits' 65,000 square foot Las Vegas facility and installed on-site at Moscone Center under a single project management team.

Cybersecurity Event Draws Major Industry Participation

RSA Conference 2026 drew more than 44,000 attendees and over 600 exhibiting companies, making it one of the most competitive exhibit floors in the U.S. trade show calendar. For exhibitors in the cybersecurity category, where buyers include CISOs, security architects, and enterprise procurement leads, booth design decisions carry direct implications for lead quality and pipeline generation.

"The cybersecurity show floor rewards clarity and penalizes clutter," said Utsav Kedia, Founder and CEO of Pure Exhibits. "Every build we delivered at RSA was designed around one objective: give a qualified buyer a reason to stop, and then create a physical environment where a real conversation can happen."

Company Expands Technology Event Portfolio

Kedia noted that the seven builds across different format categories at one event reflects both the company's depth in the cybersecurity vertical and the operational capacity of its fabrication team. Pure Exhibits provides all-inclusive, fixed-price booth rentals with a dedicated project manager from design through dismantling.

The company's cybersecurity event portfolio includes RSA Conference at Moscone Center, Black Hat USA, and ISC West, along with additional technology events including AWS re:Invent, Cisco Live, and HIMSS. Pure Exhibits operates from its fabrication facility located 20 minutes from the Las Vegas Convention Center, Venetian Expo, and Mandalay Bay Convention Center.

Based on reporting by Exhibitor Magazine. Read the original article.