PRA Names Sloane Scott Regional VP for Mid-South Operations

Business events company promotes interim leader with experience across Freeman, George P. Johnson

By Sarah Mitchell · Published Fri, 01 May 2026 11:19:51 GMT · Updated Fri, 01 May 2026 11:19:51 GMT

PRA has appointed Sloane Scott as Regional Vice President for the Mid-South region. Scott previously served as interim VP and brings experience from Freeman and George P. Johnson.

Strategic Leadership Appointment

PRA, a business events and destination management company, has appointed Sloane Scott as Regional Vice President for the Mid-South region. The appointment formalizes Scott's role after serving as both consultant and interim Regional Vice President for the company.

Scott brings extensive experience from leadership positions at Freeman, George P. Johnson, and multiple venture-backed companies. Her career spans hospitality, live events, entertainment, and high-growth organizations, with involvement in dozens of mergers, acquisitions, and IPOs.

Regional Focus and Responsibilities

In her new role, Scott will oversee regional operations across key markets including Nashville, Atlanta, and Louisville. She will guide market development, support PRA's nationwide service model, and serve as a member of the Business Management Team for long-range planning and organizational strategy.

"Sloane brings a rare combination of strategic clarity, operational rigor, and people-first leadership," said Sharon Crichton, Chief Operating Officer, PRA. "She has an extraordinary ability to see around corners, elevate teams, and unlock new opportunities for clients."

Scott emphasized her familiarity with the region and existing business relationships. "This is a region I know well, with long-standing relationships across the business and community development ecosystem," she said. "My focus is on alignment, strong teams, and close collaboration with clients and regional partners to deliver experiences that create measurable impact."

Company Profile

PRA operates as a business events and destination management partner with over 40 years in the industry. The company provides integrated services including strategy and creative, content and production, destination programming, and logistics for conferences, incentive programs, sales meetings, and tradeshows nationwide. PRA maintains coast-to-coast coverage and has been recognized among Special Events "Top 25 DMCs."

Based on reporting by Exhibitor Magazine. Read the original article.