PRA Appoints Zachary Watson as Director of Sales, Tradeshows

Former Informa Markets executive brings two decades of B2B event growth experience to business events company

By Sarah Mitchell · Published Fri, 01 May 2026 11:19:51 GMT · Updated Fri, 01 May 2026 11:19:51 GMT

PRA has hired Zachary Watson as Director of Sales, Tradeshows, bringing over 20 years of B2B event experience from Informa Markets. Watson will focus on expanding the company's tradeshow sales strategy and organizer relationships.

Strategic Hire Strengthens PRA's Tradeshow Portfolio

PRA, a business events and destination management company, has appointed Zachary Watson as Director of Sales, Tradeshows, the Chicago-based firm announced. Watson brings more than 20 years of experience in B2B event growth, strategic partnerships, and enterprise sales to his new role.

Watson joins PRA's Global Sales team under the leadership of Danielle Cirami-Gillis, Senior Vice President, Strategic Partnerships. His appointment comes as the company seeks to expand its tradeshow sales strategy and strengthen relationships with organizers and sponsors.

Informa Markets Background

Prior to joining PRA, Watson led the service provider market at Informa Market's New Hope Network, where he oversaw strategic relationships across a portfolio serving the natural, organic and conscious consumer packaged goods industry. His experience includes managing multimillion-dollar portfolios and launching new vertical markets.

"Zach brings a combination of deep tradeshow expertise, a strategic mindset, and a collaborative approach that aligns perfectly with PRA's vision for this rapidly growing vertical, including audience-led activations and in-conjunction events," said Gillis. She highlighted Watson's track record in building client partnerships and helping sponsors develop meaningful engagement strategies beyond traditional booth presence.

Focus on Market Evolution

Watson's role will center on advancing PRA's tradeshow sales strategy and supporting the company's continued expansion across the United States. His background spans sponsorship, booth and media revenue, territory management, and integrated events.

"I'm excited to join this leading event management firm at a moment when the tradeshow market is evolving faster than ever," Watson said. "PRA's national footprint, reputation for service excellence and commitment to innovation creates an incredible foundation for growth."

Company Profile

PRA operates as a business events and destination management partner across the United States, delivering conferences, incentive programs, sales meetings, and tradeshows. The company has over 40 years of industry experience and maintains coast-to-coast coverage. PRA has received recognition among Special Events "Top 25 DMCs" and serves clients through integrated services spanning strategy, content production, and logistics management.

Based on reporting by Exhibitor Magazine. Read the original article.