Strategic Integration Creates Expanded Platform
Messe Frankfurt is integrating Sign India Expo with Media Expo to create a larger platform for India's printing and signage industries. The integration brings together five Sign India Expo editions under the Media Expo brand, expected to increase exhibiting companies by around 140 to approximately 480 exhibitors in 2026, with an estimated 44,000 visitors.
Sign India Expo has held over 70 editions across India, building a particularly strong presence in South Indian markets including Bengaluru, Chennai, Kochi and Hyderabad. Media Expo, with 56 successful editions to date, will expand its national presence through the integration, especially strengthening its position in South India.
Messe Frankfurt's Indian Operations
"India is a market full of opportunities for Messe Frankfurt, where we aim to actively help shape the future landscape of global trade and industry as an important strategic partner," said Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt.
The German organizer has operated in India since 1998 through its subsidiary, Messe Frankfurt Trade Fairs India Pvt. Ltd., with offices in Mumbai and New Delhi. The company generated EUR 11.5 million in revenue in 2024 with a team of more than 140 professionals.
"Today, Messe Frankfurt is among the top five trade fair organisers in India," said Raj Manek, Executive Director & Board Member, Messe Frankfurt Asia Holdings Ltd. "We have built deep local market expertise and long-standing relationships with industry stakeholders and government bodies across the country."
Market Growth Projections
The Indian printing and signage market shows strong growth potential. According to IMARC Group, the market is projected to grow from USD 1,074.5 million in 2025 to USD 3,494.3 million by 2034. Meanwhile, Mordor Intelligence estimates that the out-of-home advertising market, including digital out-of-home formats, will grow from USD 519.93 million in 2025 to USD 656.13 million by 2030.
Following the integration, Media Expo will be held in Chennai, Hyderabad, Kochi, Mumbai and New Delhi. Messe Frankfurt's current Indian portfolio includes more than 20 trade fairs and over 30 conferences, attracting about 2,200 exhibitors and about 147,000 trade visitors in 2025.
Based on reporting by Messe Frankfurt. Read the original article.