Partnership Delivers Integrated Digital Experience
The International Association of Exhibitions and Events (IAEE) has announced a strategic partnership with Swapcard to provide a unified digital experience for Expo! Expo! 2025, scheduled for December 8-10 in Houston, Texas. The collaboration will utilize Swapcard's AI-powered event platform to enhance networking and engagement for all participants.
"IAEE has always championed innovation in the exhibitions and events industry," said IAEE President and CEO Marsha Flanagan, M.Ed., CEM. "Our new partnership with Swapcard enables us to deliver a digitally enhanced experience that prioritizes our entire community – attendees, exhibitors and sponsors alike. This collaboration strengthens IAEE's role as a leader in shaping the future of our industry."
AI-Powered Features and Smart Networking
The new Expo! Expo! app will serve as a central hub for all event interactions, featuring several key capabilities. The platform offers a unified event experience allowing users to access event details, personalize schedules, navigate interactive floor plans, browse exhibitor directories and receive instant support from a single platform.
AI-powered smart networking will connect participants with relevant people, sessions and brands through intelligent matchmaking. The system includes seamless data integration that synchronizes registration systems and the app in real time, maintaining accuracy and simplifying event management.
Revenue Growth Focus
Baptiste Boulard, CEO of Swapcard, emphasized the platform's revenue-focused approach. "This renewed partnership marks a meaningful continuation of our long-standing collaboration with IAEE, especially after having worked closely together during and following the COVID era to help the events industry adapt and thrive," Boulard said.
"This partnership comes at a critical time as associations face increasing pressure to grow and diversify their revenue streams amid economic uncertainty and headwinds from trade and immigration policies," he added.
The platform will drive event engagement by empowering exhibitors to connect with ideal attendees through AI capabilities, while enhanced digital visibility will boost brand exposure through advanced in-app advertising, sponsor placements and promotional opportunities.
Industry Impact
IAEE, trusted since 1928, represents the largest association of the exhibitions and events industry globally, with membership including show organizers, exhibitors and exhibition suppliers. Organizers of more than 20,000 exhibitions and buyer-seller events worldwide are IAEE members.
Swapcard has powered over 10,000 events for industry leaders including PCMA, NAVC, IAAPA, Informa, and Koelnmesse. The platform specializes in turning event data into actionable insights while streamlining operations and unlocking new revenue opportunities for associations, trade shows, and conference organizers.
Based on reporting by IAEE. Read the original article.