New Product Line Targets Print Professionals
HP has expanded its vinyl portfolio with the introduction of HP Everyday Gloss & Matte Overlaminates, designed to protect printed graphics for both indoor and outdoor applications. The new overlaminates are positioned as a cost-effective solution that allows print professionals and resellers to protect prints without increasing costs.
"Our customers need a solution that balances performance and affordability," said Nate Goodman, Product Development Director for HP Large Format Media at Brand Management Group (BMG). "HP Everyday Overlaminates are engineered to work with HP Permanent Gloss & Matte Adhesive Vinyls, giving print shops, sign makers, and resellers a dependable way to protect prints while offering a complete HP-backed solution."
Technical Specifications and Applications
The new overlaminates provide up to 3 years of outdoor durability and enhance image quality while adding rigidity to printed materials. The products feature cold-application using a laminator, eliminating the need for heat during installation. HP states the overlaminates are REACH compliant for environmental assurance.
Target applications include signage, point-of-purchase displays, and trade show graphics. The overlaminates are compatible with promotional adhesive vinyl, polypropylene, and photo/poster papers, expanding their versatility across different print media types.
Market Positioning
According to HP, the Everyday Overlaminates are designed to provide print providers confidence in their print protection choices while eliminating costly mistakes. The company emphasizes the products are priced to make financial sense for businesses looking to protect their printed graphics without significant cost increases.
Brand Management Group supports the HP Large Format Media product line through its worldwide dealer network, providing distribution, service, and technical support to customers in the global wide-format printing market.
Based on reporting by Exhibitor Magazine. Read the original article.