Major Healthcare Technology Event Returns to Las Vegas
The 2026 HIMSS Global Health Conference and Exhibition attracted more than 28,000 clinicians, executives, policy makers and industry leaders to the Venetian Expo Center in Las Vegas from March 9-12. With the theme of reimagining health through information and technology, the event explored how to navigate the rapidly changing healthcare landscape, from the rise of AI agents to health data exchange and AI governance.
Twilio Creates Multi-Experience Booth Strategy
Cloud customer communications company Twilio designed their exhibit around two distinct experiences. "Medical practices need to communicate with their patients by texting, which is a big part of our business," says Amy Richardson, global events manager at Twilio. "At HIMSS, we're doing a Twilio Cafe—attendees use WhatsApp or sms to text their order and enjoy an iced coffee. We've partnered with a local business, Brew Tea Bar, and that has been working very well."
The booth also featured a Twilio Bloom Bar where attendees could create custom flower arrangements. "This is such a tech-heavy conference, we wanted to give attendees an opportunity to take a break and tap into their creative vibes," Richardson explains. "They can pick out the dried flowers, and the florist would arrange them into a bouquet and package it so they can take it home a unique and fun memory of being here."
Hyland Balances Information with Entertainment
Enterprise content and process management software provider Hyland focused on demonstrating service integration following a recent rebrand. "We went through a rebrand last year, so the goal for our booth was to show how all our services integrated together," says Anne Doyle, strategic events for Hyland. "We're showcasing innovation with informative demos, but there's also an element of fun with the card trick magician. You can't be too serious all the time."
The company addressed specific technical requirements in their booth design. "For radiology demos you want to minimize glare to see the images. So we have these intimate nooks that solve the problem without creating completely encapsulated spaces and remaining part of the overall experience," explains Kim Stavrinakis, global senior solutions marketing manager at Hyland.
CIVIE and Leidos Emphasize Visual Impact
AI-powered radiology operations solutions provider CIVIE tackled the challenge of being located in the back of the exhibition hall. "Being in the back of the hall, we had to come up with a visually inviting way to drive attendee traffic," says Raymond McConnell, chief revenue officer for CIVIE. "Our exhibit house came up with this post-modern look that's impossible to miss. Inside, we take attendees through our system with a physical experience with separate demo stations positioned around this dynamic-content column."
Technology company Leidos implemented a targeted approach using advanced measurement tools. "Our approach to trade shows is targeted from the start. We're not trying to capture everyone walking by. We design the experience around a defined set of customers and measure success accordingly, from meetings to pipeline impact," says Shaun McDougall, vice president of marketing and brand experience at Leidos. "At the same time, we're using tools like heatmapping to understand how people move through the space—where they stop, how long they stay, and where the experience might need refinement."
Based on reporting by Event Marketer. Read the original article.