Partnership Targets Association Event Performance
Explori has formed a strategic partnership with The Expo Group to deliver enhanced event performance solutions for association organizers through combined actionable intelligence and strategic execution capabilities.
The collaboration brings together Explori's event intelligence platform, which provides industry benchmarks and performance measurement tools, with The Expo Group's expertise in event strategy, design, and delivery. The partnership aims to help organizers improve audience growth, exhibitor outcomes, and long-term event success.
Community Intelligence Focus
A central component of the partnership centers on what both companies describe as "community intelligence" — connecting macro-level industry signals with attendee and exhibitor insights to understand developments both within and outside an event's ecosystem. This approach enables organizers to design more relevant programming, increase engagement levels, and build stronger year-round community connections.
"Explori's platform and consultancy services, combined with our Community Intelligence offering, strengthens our vision as Architects Connecting Communities through curiosity and intelligence — simplifying complexity, creating purpose, and helping our clients design high-performing events," said Randy Pekowski, CEO of The Expo Group.
Strategic Integration for US Market
Mark Brewster, Founder of Explori, emphasized the partnership's strategic value for US market expansion. "We have long sought an innovative U.S. general services contractor to bring our services into a more integrated approach with other core strategic services. This partnership helps us focus on U.S. associations seeking stronger customer intelligence, and it is built on our shared commitment to insight, integrity, and client outcomes."
The partnership will also involve collaborative efforts on industry research, benchmarking, and educational thought leadership to help association organizers adapt to changing attendee and exhibitor expectations.
Company Capabilities
Explori specializes in providing actionable event intelligence for exhibition and trade show organizers, combining event-specialist expertise with industry benchmarks to help teams measure impact and compare performance across events. The Expo Group, headquartered near Dallas with offices in Chicago, Las Vegas, Orlando, and Washington, D.C., focuses on designing and managing trade shows and events using behavioral science and strategic insight.
Based on reporting by Exhibitor Magazine. Read the original article.