Industry Survey Reveals Creative Department Operations

The Experience Design & Creative Process Benchmark Report has surveyed over 200 creatives across the United States to examine how design teams at event agencies and exhibit builders operate. Coproduced with Highmark TechSystems, the report provides data on team structure, creative processes, and emerging trends in the industry.

Five Key Areas of Analysis

The survey data covers five primary areas of creative department operations. Department structure analysis includes staffing levels, team roles, time allocation, growing positions, and responsibility division by creative position. The report examines creative processes, detailing how departments function, maintain focus, and assign work across RFP responses and ideation phases, along with recommendations for process improvement.

Internal partnerships represent another focus area, exploring how creative departments collaborate with strategy, operations, finance, and executive teams when responding to clients and winning RFPs. The study tracks creative output trends, identifying which types of experiences are developed more frequently and which creative elements are gaining prominence in live experiences.

AI Integration in Creative Workflows

The report addresses artificial intelligence integration within creative teams, documenting how departments incorporate AI into their workflows and identifying the specific tools being utilized. This data reflects the industry's adaptation to emerging technologies in creative processes.

Practical Industry Insights

According to the report documentation, Highmark TechSystems hopes creatives will use this data as a practical resource for understanding how top industry teams organize themselves, collaborate internally, and deliver brand experiences. The study aims to provide actionable insights into current industry practices and team structures.

The report is available as a complimentary download, offering event agencies and exhibit builders access to benchmark data on creative department operations across the United States market.

Based on reporting by Event Marketer. Read the original article.