Industry Recognition for Strategic Exhibit Design
Exhibit Happy by Steelhead has been named to EXHIBITOR Magazine's 2026 FindIt Top 40 list, which recognizes the top exhibit producers in North America. The Las Vegas-based company received the honor during EXHIBITORLIVE in Tampa, where the full list was officially celebrated on-site.
The annual FindIt Top 40 evaluates companies across more than 50 criteria, including design capabilities, innovation, service, and client satisfaction, establishing it as one of the industry's most comprehensive benchmarks for exhibit producers.
Access-Based Model Drives Company Philosophy
Exhibit Happy by Steelhead operates on an access-based model that replaces ownership with flexibility, enabling brands to create custom, design-forward exhibits without long-term asset commitments. This approach delivers scalable programs, more efficient budgets, and experiences that remain fresh across entire event calendars.
"We've never set out to be just another exhibit house," said Rhiannon Andersen, Chief Marketing Officer at Exhibit Happy by Steelhead. "Our goal has always been to give event marketers a better way to show up—one that's strategic, flexible, and genuinely enjoyable to execute."
Strategic Focus on Client Moments
The company's philosophy centers on addressing what Andersen describes as "moment problems" rather than booth problems. "We believe you don't have a booth problem, you have a moment problem," she explained. "Our job is to design for that moment. What does your audience need to feel? What does your brand need to achieve? Everything we build starts there."
This strategic approach was demonstrated at EXHIBITORLIVE, where the team created an interactive newsstand experience that emphasized storytelling, engagement, and fresh thinking. Rather than leading with structure or specifications, Exhibit Happy prioritizes strategy, human connection, and measurable outcomes.
B Corporation Status and Industry Positioning
As a Certified B Corporation, Exhibit Happy integrates responsible practices and operational efficiency with brand experiences. The company positions itself as a strategic partner rather than a vendor, guiding clients through design, fabrication, and show-site execution with emphasis on transparency, predictability, and results.
"This year's EXHIBITORLIVE was a whirlwind in the best way," Andersen said. "To be able to celebrate this recognition in person, alongside peers, partners, and clients, right after showcasing what we do best, made it incredibly meaningful."
Based on reporting by Exhibitor Magazine. Read the original article.