Major Experiential Marketing Study Published
EventTrack 2026, described as the largest and most comprehensive annual research report on experiential marketing, has been released by Event Marketer in partnership with global research firm Sparks.
The multi-audience study examines current trends and developments within the experiential marketing sector. Event Marketer has positioned the research as the most consequential data collection effort in this space.
Research Partnership and Scope
The report represents a collaboration between Event Marketer and Sparks, a global research firm. The study takes a multi-audience approach to gathering data on experiential marketing practices and trends.
Event Marketer has made the full report available for download, indicating the comprehensive nature of the research findings. The company describes this as their annual flagship research publication covering the experiential marketing industry.
Based on reporting by Event Marketer. Read the original article.