Broadwick and Smart Group Launch Joint Hospitality Venture for London Venues

Partnership will create exclusive food and beverage studio across 12 London venues hosting 2,500+ annual events

By Sarah Mitchell · Published Fri, 01 May 2026 11:19:51 GMT · Updated Fri, 01 May 2026 11:19:51 GMT

Broadwick and Smart Group announce joint venture to create exclusive hospitality studio for 12 London venues. The partnership will serve over 2,500 annual events starting Summer 2026.

Dedicated Studio to Transform Venue Hospitality

Broadwick and Smart Group have announced plans for a joint venture catering business that will operate as the exclusive food and beverage partner across Broadwick's London portfolio. The hospitality studio aims to embed food, drink and service quality into venue operations from the outset rather than treating it as an afterthought.

The studio will operate across Broadwick's 12 London venues, including Drumsheds, Magazine London, Troxy, Banking Hall, Exhibition White City, Landing Canary Wharf, Landing Forty Two, OXO2, The Pelligon, 26 Leake Street, Broadwick Studio, and Control Room A. This approach will deliver a single, integrated system across the full portfolio.

Building on Decade-Long Partnership

The joint venture builds on a relationship between the two businesses stretching back to 2016, delivering major cultural events, brand activations and corporate programmes across Broadwick's portfolio. The new standalone business will have its own team and identity and will operate independently of Smart Group's existing brands, Moving Venue and Last Supper.

Broadwick CEO Simon Tracey explained the motivation behind the venture: "For a long time, hospitality in live environments has been fragmented, with different suppliers, different standards, and often brought in too late to really shape the experience. This is about changing that. By building a dedicated studio with Smart Group, we're able to design hospitality into the fabric of each venue, not layer it on afterwards."

Scale and Timeline

Broadwick's portfolio hosts more than 2,500 events annually and generates revenues in excess of £100 million. Smart Group delivers over 1,000 events each year across London's corporate and cultural sectors, with annual revenues in excess of £57 million.

Smart Group CEO Greg Lawson said: "Nearly a decade working with Broadwick has shown what's possible when two teams share the same ambition for live experiences. A dedicated studio is the right structure to take that further, designing food, drink and service into the fabric of each venue from day one, at portfolio scale, and flexing across very different environments without losing consistency."

The studio is set to launch in Summer 2026.

Based on reporting by Event Industry News. Read the original article.