Behind-the-Scenes Access to Exhibit Production
Apple Rock will open its Greensboro headquarters to the public May 5-7, 2026, offering visitors a rare glimpse into how large-scale exhibits and live event environments are designed and built. The three-day "Launch & Learn" Open House will take place at the company's 250,000+ square-foot facility, where strategy, design, engineering, and fabrication are handled in-house.
The event is free and open to the public, targeting business professionals, event managers, clients, partners, students, and members of the event community. "Most people only see the finished exhibit at a trade show," said Eric Burg, CEO of Apple Rock. "This is a chance to see how those ideas actually come together behind the scenes."
Facility Tours and Production Observation
Visitors will be able to tour the facility and observe projects in production, providing insight into processes typically hidden from public view. The experience includes opportunities to explore design and fabrication areas, examine interactive elements used in live events, and connect with Apple Rock team members.
Apple Rock has been headquartered in Greensboro for more than three decades and supports clients across North America through its integrated approach to exhibit and event production. The company also maintains additional operations in Las Vegas.
Event Schedule and Details
The open house begins with an evening Business After Hours event on Tuesday, May 5, from 4:00-7:00 PM. Daytime open house hours follow on Wednesday, May 6, and Thursday, May 7, both running from 10:00 AM-3:00 PM. The facility is located at 7602 Business Park Dr, Greensboro, NC 27409.
Apple Rock specializes in the design, engineering, fabrication, and execution of custom exhibits and branded environments, serving clients across North America and internationally. Additional information about the open house is available at https://applerock.com/open-house.
Based on reporting by Exhibitor Magazine. Read the original article.