LAS VEGAS, UNITED STATES — The Las Vegas Licensing Expo 2026 will host 313 exhibitors at Mandalay Bay Convention Center from May 19-21, positioning the event as the world's largest licensing trade show for brand decision-makers and product manufacturers.

The three-day expo focuses on marketing and selling opportunities within the global licensing industry, bringing together entertainment properties, consumer brands, and manufacturing partners under one roof. Mandalay Bay's convention facilities will accommodate the full exhibitor roster spanning multiple product categories.

Entertainment and Military Properties Lead Lineup

Major entertainment brands anchor the 2026 exhibitor roster, with Amazon MGM Studios representing streaming and film content licensing opportunities. Military licensing takes center stage through the Air Force / Space Force pavilion, targeting consumer products and promotional merchandise sectors.

The apparel and design segments show strong representation, with All Pacific Apparel and Ally Bee Design & Art Studio confirmed among early exhibitors. Alchemy England will showcase lifestyle and fashion licensing, while Alebrijes License represents cultural and artistic properties for product development.

Logistics and Technology Integration

Supply chain and technology companies are expanding their presence at licensing events, with AFS Logistics bringing software solutions for brand management and distribution. This reflects the industry's shift toward integrated licensing platforms that connect brand owners with manufacturing and retail networks.

The exhibitor mix spans traditional licensing categories while incorporating emerging sectors like digital content, military heritage products, and specialized design services through companies like ADK Emotions and A Fresh Bunch.

What Attendees Can Expect

The 2026 format will emphasize direct meetings between brand owners and potential licensees, with Mandalay Bay's floor plan designed to facilitate one-on-one negotiations. The expo targets retail buyers, product developers, and licensing agents seeking new properties for consumer goods ranging from apparel to home products.

Registration typically opens six months prior to the event, with early-bird pricing for qualifying trade professionals. The Las Vegas location provides access to international attendees while maintaining the expo's focus on North American licensing deals.

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