277 Exhibitors Confirmed for PGA FALL EXPO 2026 in Frisco

PGA FALL EXPO 2026 will host 277 exhibitors at the Omni Frisco Hotel from July 27-29, 2026, positioning itself as a key sourcing destination for golf industry professionals seeking apparel, equipment, and accessories.

The three-day trade show targets PGA professionals and buyers across the golf retail ecosystem, covering apparel trends, equipment launches, and accessories. Major brands confirmed include Under Armour, Vineyard Vines, BloqUV, and Hari Mari, alongside specialized golf merchandise suppliers.

Apparel Dominates Exhibition Floor

Performance activewear and resort wear represent the strongest exhibitor categories, with companies like BloqUV showcasing sun protection apparel and tennis wear, while YRI Custom Designs highlights made-in-USA children's and men's apparel. Branded Bills will present headwear collections, and Clayton & Crume will display leather goods including belts and memorabilia.

The show's focus on contemporary golf fashion reflects retail buyers' demand for lifestyle products that transition from course to casual wear. Vineyard Vines' participation signals continued interest from premium lifestyle brands in the golf market.

Beyond Apparel: Equipment and Services

While apparel dominates, the exhibitor mix includes equipment suppliers and industry services. Vibrant Health Systems represents the wellness segment, while the Association of Golf Merchandisers provides educational resources and industry networking opportunities.

The Omni Frisco Hotel location places the show in a golf-centric destination, with multiple championship courses nearby providing context for product demonstrations and buyer meetings.

What Buyers Can Expect

PGA FALL EXPO 2026 attendees will access new spring 2027 collections, with exhibitors showcasing moisture-wicking fabrics, UV protection technology, and performance materials designed for golf environments. Educational sessions through the Association of Golf Merchandisers will cover retail trends and merchandising strategies.

The show's timing allows buyers to place orders for the upcoming golf season, with many exhibitors offering show-specific pricing and early-bird delivery schedules.